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Mobile Fuel Delivery / Commercial Fueling / Transportation Services / Fleet Services / Business Services
WetFuel is a veteran-owned mobile fuel delivery franchise providing on-site diesel fuel and diesel exhaust fluid (DEF) to commercial fleets, construction equipment, generators, and other business assets.
The company helps commercial customers reduce the time and inconvenience associated with sending vehicles and equipment to traditional fueling stations.
Through specially equipped fuel delivery trucks, WetFuel brings fuel directly to customers’ locations, including fleet yards, construction sites, industrial facilities, and commercial properties.
The business operates through a business-to-business service model, with franchise owners developing relationships with fleet managers, construction companies, logistics operators, contractors, and other organizations that regularly consume diesel fuel.
WetFuel combines commercial fuel delivery equipment, operating procedures, technology, safety training, route management, and business development resources.
The franchise is designed around an owner who develops commercial accounts, manages employees, coordinates operations, and oversees business growth.
One of the company’s attractive features is the opportunity to develop recurring customer relationships with businesses that consume fuel throughout the year.
WetFuel may appeal to entrepreneurs with backgrounds in business-to-business sales, operations, logistics, transportation, construction, fleet management, military leadership, and business ownership.
WetFuel's published 2026 franchise information identifies an estimated initial investment ranging from $172,000 to $490,500.
The initial franchise fee is $60,000.
The company requires minimum liquid capital of $150,000 and a minimum net worth of $300,000.
WetFuel operates through a mobile commercial fuel delivery model rather than a traditional retail gas station.
Franchise owners use approved fuel delivery trucks and equipment to deliver diesel fuel and diesel exhaust fluid directly to commercial customers.
The company's primary customers include trucking fleets, delivery companies, construction contractors, heavy equipment operators, industrial businesses, and organizations operating commercial generators.
The service is designed to help businesses reduce employee downtime, eliminate unnecessary fueling trips, and keep equipment available for productive work.
The franchise typically begins with one approved fuel delivery truck and one driver.
The owner is responsible for developing commercial accounts, managing service operations, coordinating deliveries, and overseeing the financial performance of the business.
Initial investment expenses may include the franchise fee, approved fuel delivery vehicle, specialized equipment, insurance, business setup costs, training, technology, parking or storage arrangements, fuel inventory, marketing, and working capital.
The business does not require a conventional retail gas station or customer-facing storefront.
However, approved vehicle parking, equipment storage, and other facilities may be required depending on the territory and applicable regulations.
WetFuel's revenue model is based on providing fuel and related delivery services to commercial customers.
Customers may require recurring deliveries because commercial vehicles, equipment, and generators consume fuel continuously during normal operations.
The opportunity to establish scheduled delivery routes and ongoing customer relationships is an attractive feature of the model.
As additional commercial accounts are developed, the owner may have opportunities to improve route density and delivery efficiency.
Route density refers to serving multiple customers within a relatively concentrated geographic area, reducing unnecessary travel between deliveries.
The company emphasizes the importance of commercial account development, fuel purchasing costs, route planning, delivery efficiency, and disciplined financial management.
WetFuel's published royalty is 9% of gross profit, subject to escalating minimum monthly payments.
The company also requires a brand fund contribution of 1% of gross profit.
These percentages are calculated on gross profit as defined in the franchise agreement, rather than simply on total fuel sales.
Additional operating expenses include fuel purchases, driver compensation, vehicle maintenance, insurance, fuel transportation compliance, technology, marketing, and working capital.
The franchisor estimates approximately four months for startup preparation, depending on financing, vehicle delivery, training, and operating readiness.
The business may appeal to entrepreneurs who enjoy developing commercial relationships and managing a transportation-oriented service company.
WetFuel was founded in April 2024 by brothers Cory and Stephen, two military veterans who recognized an opportunity to improve the way commercial businesses obtain fuel for their vehicles and equipment.
The founders brought complementary experience in military leadership, logistics, fuel operations, and business development.
Cory previously served as a UH-60 Blackhawk pilot and Army Captain.
His professional background also includes business ownership, entrepreneurship, and real estate investment.
Stephen served as an Army Combat Engineer and brought approximately 15 years of experience in fuel operations, logistics, and delivery.
Together, they developed a business concept focused on bringing fuel directly to commercial customers rather than requiring those customers to travel to traditional fueling locations.
The founders recognized that many commercial businesses depend on vehicles and equipment that must be refueled regularly.
For transportation companies, construction contractors, and equipment operators, the time involved in refueling can interrupt daily operations.
A truck leaving its route to purchase fuel may lose productive driving time.
Construction equipment may need to be moved or taken out of service for refueling.
Generators and industrial equipment may require coordinated fuel deliveries to maintain operations.
WetFuel was developed to address these challenges through direct-to-tank mobile fueling.
The company began operations with one fuel delivery truck and one driver.
Its initial focus was serving commercial customers and developing practical experience with fuel purchasing, equipment, delivery procedures, and customer relationships.
The founders worked to establish systems for safe fuel handling, route planning, customer onboarding, delivery documentation, and account management.
The company developed specialized mobile fueling equipment designed to serve different types of commercial assets.
Its operating model includes delivering diesel fuel directly into vehicles, heavy equipment, and generators.
The company also developed the ability to provide diesel exhaust fluid, an important operating product for many modern diesel-powered vehicles and machines.
As WetFuel gained operating experience, its leadership recognized the opportunity to expand the concept into additional markets.
The company developed a franchise model intended to combine local business ownership with centralized operating standards and support.
WetFuel Franchising, LLC was established to support the company's national franchise expansion.
The franchise program emphasizes training, commercial account development, equipment standards, safety procedures, technology, and ongoing operating guidance.
Rather than developing a traditional gas station network, WetFuel focuses on mobile delivery trucks serving commercial customers directly.
This approach allows franchise owners to build relationships with businesses that regularly purchase fuel.
The company developed training resources covering truck operations, fuel handling, safety, driver procedures, route management, and customer service.
It also introduced systems for customer relationship management, account tracking, dispatch coordination, and delivery documentation.
WetFuel's leadership emphasizes the importance of building a consistent national brand while allowing franchise owners to develop local customer relationships.
The company's long-term vision is to establish a network of locally operated commercial fueling businesses capable of serving regional and national commercial customers.
Today, WetFuel continues developing its franchise program while drawing on the experience of its original commercial fueling operation.
The company positions itself as a veteran-owned business focused on reliable service, disciplined operations, commercial relationships, and the practical benefits of bringing fuel directly to customers.
WetFuel may appeal to entrepreneurs interested in business-to-business services, transportation, logistics, construction, fleet management, and building a company with recurring commercial customers.
The franchise may be particularly attractive to individuals with backgrounds in corporate sales, business development, operations, transportation management, military leadership, or business ownership.
Previous fuel industry experience is not necessarily required because WetFuel provides training covering its operating procedures, equipment, safety requirements, and business model.
However, owners should be comfortable managing a regulated service business involving commercial vehicles, employees, fuel purchasing, and customer relationships.
The business may be especially appealing to entrepreneurs who enjoy developing relationships with other business owners and decision-makers.
Franchise owners work with fleet managers, transportation companies, construction contractors, equipment operators, and other commercial customers.
These relationships require professional communication, dependable service, and the ability to understand customers' operating needs.
WetFuel may appeal to individuals who have experience selling products or services to commercial customers.
An owner with a background in trucking, construction, logistics, or industrial services may already understand the operational challenges that mobile fueling helps address.
Military veterans may also appreciate the company's veteran-owned background and emphasis on disciplined procedures, accountability, and leadership.
The business can be attractive to entrepreneurs who prefer not to operate a traditional retail storefront.
Owners concentrate on commercial account development, employee management, route efficiency, service quality, and financial performance.
The franchise may also appeal to individuals interested in developing a business with recurring service requirements.
Commercial fleets and equipment operators consume fuel throughout the year, creating opportunities to develop ongoing delivery relationships.
As the business grows, owners may have opportunities to add drivers and additional fuel delivery trucks.
This may appeal to entrepreneurs interested in developing a larger transportation-oriented service organization.
The ideal owner should enjoy managing people, developing business relationships, organizing operations, and monitoring financial performance.
Owners should expect to remain actively involved in establishing the business, particularly while developing initial commercial accounts and operating procedures.
WetFuel provides initial training and ongoing support designed to prepare franchise owners to establish and operate a commercial mobile fuel delivery business.
The company's training program addresses equipment operation, safety procedures, fuel delivery, customer service, business development, and daily operations.
WetFuel offers a training program referred to as the WetFuel Franchise Academy.
The program introduces franchise owners to the company's operating model and the requirements associated with commercial fuel delivery.
Training covers the operation of approved fuel delivery trucks and related equipment.
Owners and designated drivers learn procedures for handling fuel, operating delivery equipment, identifying customer assets, and documenting deliveries.
The company also provides instruction related to fuel transportation safety.
Training addresses spill prevention, emergency response procedures, safe fueling practices, and other operational responsibilities.
These subjects are particularly important because commercial fuel delivery involves regulated products and equipment.
WetFuel provides guidance regarding driver qualifications and applicable operating requirements.
Specific licensing, endorsement, and vehicle requirements depend on the approved equipment configuration and the laws governing the operation.
The franchisor also provides business training covering commercial account development.
Franchise owners learn how to identify prospective customers, approach fleet managers, and present mobile fueling services.
Training includes customer relationship management, sales pipeline development, and customer onboarding.
The company provides guidance on developing local marketing campaigns and establishing business relationships within the territory.
WetFuel also offers instruction on dispatch coordination and route management.
These systems help owners organize delivery schedules and coordinate services with customer operating requirements.
Training addresses delivery documentation, customer records, and operational reporting.
The company's technology resources include customer account tracking, scheduling, driver workflows, and related operating systems.
WetFuel provides launch preparation intended to help owners establish their equipment, employees, operating procedures, and customer development activities.
Ongoing support includes operating guidance, business development resources, technology assistance, and communication with the franchisor.
The company also provides access to operating procedures and training materials.
Candidates should confirm the current training schedule, required attendees, driver training requirements, and any additional training expenses.
They should also review the franchisor's specific responsibilities for commercial account development, equipment maintenance, regulatory compliance, and ongoing operational assistance.
Qualified WetFuel franchise candidates may explore third-party financing options to assist with eligible startup expenses.
Potential financing sources include SBA-backed business loans, conventional commercial loans, equipment financing, and other business lending arrangements.
The company's published initial investment range is $172,000 to $490,500.
The initial franchise fee is $60,000.
WetFuel requires minimum liquid capital of $150,000 and a minimum net worth of $300,000.
One of the significant components of the initial investment is the approved commercial fuel delivery truck and its specialized equipment.
The business requires equipment designed for transporting and delivering diesel fuel and related products to commercial customers.
Equipment financing may be available to qualified borrowers, depending on the vehicle configuration, lender requirements, and available financing programs.
Financing may also help cover eligible franchise fees, business setup expenses, insurance, training, technology, marketing, and working capital.
WetFuel operates without a conventional retail gas station or customer-facing storefront.
This eliminates many of the land acquisition, underground storage tank, retail construction, and convenience store expenses associated with traditional fuel retailing.
However, the business requires appropriate vehicle parking, fuel transportation insurance, operating equipment, and regulatory compliance.
Working capital is particularly important because franchise owners must purchase fuel before or during the process of delivering it to customers.
Candidates should understand fuel supplier payment terms and the payment arrangements offered to commercial customers.
Differences between fuel purchasing schedules and customer payment cycles can create working capital requirements.
The business also requires funds for driver compensation, insurance, vehicle maintenance, fuel delivery expenses, and marketing.
Prospective owners should evaluate the amount of fuel purchasing capacity required to support anticipated delivery volume.
Candidates should also understand the financing requirements associated with adding additional trucks.
Expansion may require additional vehicles, qualified drivers, insurance, fuel purchasing capacity, and working capital.
WetFuel's published franchise information identifies a minimum liquid capital requirement of $150,000.
Candidates should maintain sufficient financial reserves beyond the initial franchise fee and equipment investment.
Some qualified candidates may consider eligible retirement-account business funding arrangements with appropriate professional guidance.
Military veteran incentives may be available, subject to current franchisor requirements.
All financing arrangements depend on individual qualifications, lender requirements, equipment eligibility, and the proposed business plan.
All investment figures are estimates based on publicly available information.
Financial information is based on WetFuel's published franchise materials, IFPG franchise information, and available summaries of its 2026 Franchise Disclosure Document. Prospective owners should obtain and review the complete current Franchise Disclosure Document before making an investment decision. Particular attention should be given to Items 5, 6, 7, 12, 19, and 20, covering initial fees, ongoing expenses, investment requirements, territory rights, financial performance representations, and franchise system history. The published initial investment range is $172,000 to $490,500. The franchise fee is $60,000, with additional equipment, insurance, fuel, operating, and working capital requirements. The royalty is calculated on gross profit as defined in the franchise agreement and is subject to minimum monthly payments. Candidates should carefully review the contractual definition of gross profit, including which fuel acquisition and operating expenses may be deducted before calculating royalties. The company's financial performance disclosures may include information associated with an established affiliate-operated fueling business. These results should not be interpreted as average franchisee performance or a guarantee of future financial results. Gross fuel revenue can be substantial because the business purchases and resells a commodity, but gross revenue does not represent operating profit or owner income. Actual performance depends on fuel purchasing costs, delivery pricing, gallons delivered, route density, customer acquisition, employee compensation, vehicle expenses, insurance, and other operating costs. Fuel transportation and delivery are subject to federal, state, and local regulations. Candidates should understand applicable driver qualifications, vehicle classifications, hazardous materials requirements, fuel transportation rules, environmental regulations, and insurance obligations. Certain approved truck configurations may qualify for operation without a commercial driver's license or hazardous materials endorsement, depending on the specific vehicle, product, quantity, and applicable law. These potential exemptions should not be assumed to apply to every vehicle or operation. Prospective owners should review the company's operating requirements and consult qualified legal, regulatory, insurance, and financial professionals. Candidates should also speak with existing franchise owners and former owners when available.
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An independent assessment from your franchise consultant
Steve Warres, Franchise ConsultantOne of the things I particularly like about WetFuel is that it provides a service businesses depend on every day. Commercial vehicles, construction equipment, generators, and industrial operations need fuel to function. WetFuel has developed a business model around delivering that fuel directly to customers, helping them avoid unnecessary trips to traditional fueling stations. I have always appreciated franchise concepts that solve an important operational problem for other businesses. For a fleet operator or construction company, keeping vehicles and equipment working is a priority. WetFuel offers a service that can help customers spend more time operating their businesses and less time coordinating fuel purchases.
Another feature I find especially attractive is the opportunity to develop recurring commercial customer relationships. Unlike businesses that depend primarily on individual consumer purchases, WetFuel serves organizations that continually consume diesel fuel as part of their normal operations. A trucking company, construction contractor, or equipment operator may need fuel deliveries every week or even more frequently. Once a franchise owner establishes a dependable relationship with a customer, there may be opportunities to provide ongoing deliveries. I particularly like businesses where delivering excellent service can lead to repeat orders and long-term relationships. Building an established base of commercial accounts can become an important foundation for continued growth.
I also appreciate the company's focus on business-to-business sales. WetFuel franchise owners develop relationships with fleet managers, construction companies, transportation businesses, and other commercial customers. For someone with a background in corporate sales or business development, this can be an appealing opportunity. Many professionals have spent years identifying prospects, negotiating agreements, managing accounts, and developing customer relationships. Those skills can transfer directly into this business. I particularly like opportunities where an entrepreneur can use existing professional strengths while building a company of their own. WetFuel provides a business model where sales ability, relationship building, and dependable service can play an important role in growth.
Another aspect I find attractive is the practical value WetFuel offers its customers. A construction company with equipment operating throughout a job site may appreciate having fuel delivered directly to its machines. A transportation company may benefit from vehicles being fueled and ready for their next scheduled routes. A business operating generators may need dependable deliveries coordinated around its operating schedule. These are tangible customer benefits that a franchise owner can explain when developing new accounts. I like service businesses that offer a clear reason for customers to use them. WetFuel's value proposition is straightforward: bring the fuel to the equipment rather than taking the equipment to the fuel.
I also find the company's operating structure interesting. WetFuel begins with a commercial fuel delivery truck and a focused service model rather than requiring the development of a traditional retail gas station. The owner concentrates on building commercial relationships, coordinating deliveries, managing employees, and overseeing business performance. For entrepreneurs who enjoy managing operations and developing customer accounts, this can be an appealing alternative to traditional retail ownership. I particularly appreciate businesses where the owner can concentrate on commercial customers and operational efficiency instead of managing a consumer-facing storefront.
Another feature I like is the potential to develop a more efficient operation as the customer base grows. In a mobile delivery business, the geographic relationship between customers is important. As a franchise owner develops more accounts within a territory, there may be opportunities to organize deliveries into efficient routes. Serving several customers within a concentrated area can help reduce unnecessary travel and improve the productivity of the delivery operation. I find this attractive because it creates opportunities to improve the business through both customer growth and better operational management. For someone who enjoys logistics, scheduling, and building efficient systems, WetFuel offers an interesting business model.
I also appreciate the experience of WetFuel's founders. Cory and Stephen bring backgrounds in military service, fuel operations, logistics, and entrepreneurship. The company was developed from an operating commercial fueling business rather than simply introducing a franchise concept without field experience. I have always appreciated franchise systems where the founders understand the daily responsibilities involved in delivering the service. WetFuel's emphasis on equipment procedures, safety, driver training, customer relationships, and operational discipline reflects the practical nature of the business. For entrepreneurs entering an unfamiliar industry, having access to an established operating framework can be valuable.
Another aspect I particularly like is the opportunity for entrepreneurs with military, transportation, construction, or logistics backgrounds to apply their experience. Individuals who have managed fleets, supervised drivers, coordinated equipment, or worked in commercial operations may already understand many of the challenges WetFuel customers experience. That knowledge can be useful when discussing service requirements and developing customer relationships. I also believe the company's veteran-owned culture may appeal to individuals who appreciate structured procedures, accountability, leadership, and operational discipline.
I also like the potential to expand through additional commercial accounts, drivers, and delivery trucks. An owner may begin with one truck and focus on developing a dependable customer base. As demand grows and the economics support expansion, additional vehicles may provide opportunities to serve more customers and increase delivery capacity. For entrepreneurs interested in building a larger business, this creates a potential path from operating a single delivery unit to managing a broader commercial fueling organization. I particularly appreciate business models where an owner's role can evolve toward managing people, customer relationships, and overall operations as the company develops.
Overall, I believe WetFuel may be an attractive franchise opportunity for entrepreneurs interested in essential business services, commercial customer relationships, and operating a logistics-oriented company. I particularly like the combination of recurring fuel demand, a clear customer benefit, business-to-business sales, and the opportunity to expand through additional delivery capacity. For someone transitioning from corporate sales, operations, transportation, construction, or military leadership into business ownership, WetFuel offers an opportunity to apply existing professional skills while building a company that provides a valuable service to commercial customers. As I always tell my clients, there is no best franchise, only the best franchise for you.
Bottom line: WetFuel offers entrepreneurs an opportunity to build a commercial mobile fuel delivery business serving fleets, construction companies, equipment operators, generators, and other organizations that regularly consume diesel fuel.
Its business-to-business model focuses on providing an essential product while helping customers reduce the time and inconvenience associated with traditional refueling.
The franchise may be particularly attractive to individuals with backgrounds in corporate sales, logistics, transportation, construction, military leadership, operations, or business ownership.
I particularly like the opportunity to develop recurring commercial customer relationships with businesses that need fuel throughout the year.
The company's mobile operating structure provides an alternative to traditional retail fuel businesses without requiring a conventional gas station or customer-facing storefront.
WetFuel's training, equipment standards, technology, and operating procedures provide resources intended to help franchise owners establish professional fuel delivery operations.
The opportunity to improve route efficiency and expand through additional trucks may appeal to entrepreneurs interested in developing a larger commercial service organization.
The company's veteran-owned leadership and experience operating a commercial fueling business are additional attractive features.
Prospective owners should evaluate local commercial fuel demand, customer acquisition requirements, fuel purchasing costs, working capital, equipment expenses, regulatory obligations, and the financial performance of existing operations.
For someone who enjoys developing commercial relationships, managing operations, and providing an essential service to other businesses, WetFuel may be an attractive franchise worth exploring.
The most important consideration is whether the franchise aligns with the prospective owner's financial resources, professional strengths, business goals, and desired level of involvement.
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