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Property Sellwise is a real estate investment franchise that helps entrepreneurs build businesses focused on identifying, acquiring, and monetizing real estate opportunities.
The company’s primary business model centers on real estate wholesaling, where franchise owners identify motivated property sellers, negotiate purchase agreements, and assign eligible contracts to qualified real estate investors for an assignment fee.
The company also provides systems and training related to purchasing, renovating, reselling, and holding investment properties.
Property Sellwise combines real estate investment strategies with lead generation, marketing automation, customer relationship management technology, and professional training.
The business focuses on helping property owners who may want to sell quickly because of inherited properties, financial circumstances, unwanted rental properties, relocation, or other personal situations.
Franchise owners develop relationships with motivated sellers, real estate investors, contractors, and other professionals involved in property transactions.
The franchise may appeal to entrepreneurs interested in real estate investing, sales, negotiation, business development, and building a company around real estate transactions.
Property Sellwise offers an opportunity to enter the real estate investment industry using established systems, technology, and the experience of its leadership team.
Property Sellwise's April 2026 Franchise Disclosure Document identifies an estimated initial investment ranging from $116,570 to $251,840 for a single-territory franchise.
The initial franchise fee is $49,500.
The franchisor also offers multi-territory opportunities, with investment requirements varying according to the number of territories acquired.
The business operates primarily within the wholesale real estate industry, focusing on identifying properties whose owners may be interested in selling outside the traditional real estate listing process.
Franchise owners develop relationships with motivated property sellers and qualified real estate investors.
The primary revenue opportunity involves negotiating purchase contracts and assigning eligible contractual rights to investors in exchange for assignment fees.
The company also provides training and systems related to purchasing, renovating, reselling, and holding investment properties.
These additional strategies may create opportunities for franchise owners interested in developing a broader real estate investment business.
The franchise does not require the extensive physical inventory or specialized equipment associated with many traditional service and retail franchises.
However, the business requires an investment in marketing, lead generation, technology, employee development, and working capital.
Initial expenses may include franchise fees, computer systems, office expenses, technology, signage, insurance, professional services, marketing, and additional operating funds.
The 2026 investment schedule includes a grand opening marketing budget ranging from $12,000 to $18,000 for a single-territory operation.
It also includes marketing management expenses, demographic and lead-related costs, and three months of additional working capital.
Property Sellwise provides marketing systems designed to generate inquiries from motivated property sellers.
The franchisor also provides CRM technology, lead management tools, sales processes, and ongoing coaching.
The business model is particularly focused on identifying opportunities, evaluating potential transactions, negotiating agreements, and developing relationships with investors who purchase properties or contractual rights.
Property Sellwise offers territories generally structured around populations of approximately 400,000 residents.
The company also provides multi-territory opportunities for entrepreneurs interested in expanding into additional geographic markets.
The 2026 FDD describes a tiered royalty structure beginning at 8% for assignment-fee revenue, along with a 2% advertising fund contribution.
Additional expenses include technology fees, marketing management, lead generation, employee compensation, professional services, and other operating costs.
The franchise may appeal to entrepreneurs who enjoy sales, negotiation, business development, and the real estate investment industry.
Prospective owners should evaluate the local real estate market, property transaction activity, investor demand, lead generation costs, and the financial performance of existing operations.
Property Sellwise was developed by experienced real estate investors who recognized an opportunity to create a structured business model around identifying motivated property sellers and connecting real estate opportunities with qualified investors.
The company's founder and CEO, Bryan Martineau, developed extensive experience in real estate acquisitions, property investing, and business operations before establishing the Property Sellwise concept.
Martineau previously co-founded Utah House Buyers, a real estate investment business focused on acquiring properties directly from sellers.
Through his real estate investment activities, he developed experience identifying potential transactions, negotiating property acquisitions, managing investor relationships, and building a portfolio of rental properties.
Property Sellwise's published materials report that Martineau has completed more than 500 real estate transactions and developed a rental portfolio exceeding 200 units.
His experience helped shape the company's approach to real estate wholesaling and investment operations.
In 2023, Martineau joined with experienced real estate professionals Brandy Hoffman and Brenon Bollwinkel to develop the Property Sellwise business model.
Hoffman brought experience in business operations, property dispositions, marketing, and managing real estate investment companies.
The company's published materials credit her with involvement in more than 300 real estate transactions.
Bollwinkel contributed experience in real estate acquisitions, seller negotiations, training, and business development.
Together, the leadership team developed systems designed to help entrepreneurs establish real estate investment businesses using structured processes and technology.
The company's operating model focuses primarily on real estate wholesaling.
In a typical wholesale transaction, an investor identifies a property owner interested in selling, negotiates a purchase agreement, and may assign contractual purchase rights to another investor for an agreed fee, subject to applicable law.
The company also developed training related to purchasing properties for renovation and resale.
Additional investment strategies include acquiring and holding rental properties for long-term ownership.
Property Sellwise emphasizes technology as an important part of its operating structure.
The company developed lead generation systems, customer relationship management tools, marketing automation, and processes for tracking potential real estate transactions.
These systems are designed to help business owners identify seller opportunities, manage communications, evaluate properties, and coordinate transactions.
The leadership team also developed training programs covering property acquisition, negotiation, investor relationships, marketing, and business operations.
In 2024, Property Sellwise Franchising, LLC was organized in Utah and began offering franchise opportunities.
The franchise program was designed to allow entrepreneurs to establish real estate investment businesses using the company's systems and operating procedures.
The company introduced exclusive territories structured around local population and geographic market characteristics.
Its franchise offering includes both single-territory and multi-territory opportunities.
The franchisor also developed centralized marketing resources intended to help franchisees generate leads from motivated property sellers.
Additional support includes CRM technology, marketing campaigns, sales training, business coaching, and guidance related to evaluating and completing transactions.
Property Sellwise's published company history reports approximately $1.6 million in revenue during its first full year of operations.
These historical results relate to the company's operating experience and should not be interpreted as representative earnings for a new franchisee.
The company continues developing its franchise program while focusing on real estate wholesaling, property acquisition, and technology-supported business operations.
Today, Property Sellwise positions itself as a real estate investment franchise designed to help entrepreneurs enter the industry with established systems, professional training, and support from experienced real estate operators.
Property Sellwise may appeal to entrepreneurs interested in real estate investing, sales, business development, negotiation, and building relationships with property owners and investors.
The franchise may be particularly attractive to individuals with backgrounds in corporate sales, real estate, financial services, business management, acquisitions, or entrepreneurship.
Previous real estate investing experience may be beneficial but is not necessarily required because the franchisor provides training covering its investment strategies and operating systems.
The business is particularly suited to individuals who enjoy identifying opportunities, evaluating potential transactions, and negotiating agreements.
Franchise owners work with property owners who may be interested in selling their homes or investment properties.
They also develop relationships with real estate investors who purchase properties or acquire contractual purchase rights.
These activities require strong communication skills, professionalism, organization, and the ability to build trust.
Property Sellwise may appeal to experienced sales professionals who want to apply their negotiation and business development abilities within the real estate industry.
The franchise may also interest entrepreneurs who have considered investing in real estate but would prefer to begin with established operating systems and professional guidance.
The company's technology and marketing resources can help owners organize leads, track seller communications, and manage transactions.
This may be attractive to individuals who enjoy working with data, evaluating opportunities, and developing repeatable business processes.
The business also offers opportunities to develop relationships with contractors, property managers, real estate agents, title companies, attorneys, and other professionals.
These relationships may become valuable as the owner develops additional investment activities.
Property Sellwise may also appeal to individuals interested in eventually acquiring rental properties or participating in renovation and resale projects.
The company's training includes these additional investment strategies, although each involves its own capital requirements and financial considerations.
Entrepreneurs interested in building a team may have opportunities to hire acquisition specialists, administrative personnel, and other employees as transaction volume increases.
The ideal owner should be comfortable with sales, financial analysis, negotiation, marketing, and the importance of following applicable real estate laws.
Owners should expect to remain actively involved in developing their business, particularly during startup.
Property Sellwise provides initial training and ongoing support designed to prepare franchise owners to establish and operate a real estate investment business.
The company's training program covers real estate wholesaling, seller acquisition, property evaluation, negotiation, marketing, investor relationships, and business operations.
The 2026 FDD summary describes approximately two to three days of initial online training.
The program includes approximately 23 to 30 classroom-style instructional hours and additional practical instruction.
Training introduces franchisees to the company's primary business model of identifying motivated property sellers and developing potential real estate transactions.
Franchise owners learn how to evaluate leads, communicate with sellers, analyze property information, and negotiate potential purchase agreements.
Instruction also covers the process of developing relationships with real estate investors interested in acquiring properties or contractual purchase rights.
The company provides guidance on evaluating transactions and coordinating the steps involved in completing eligible real estate assignments.
Property Sellwise also offers training related to property renovation, resale, and rental investment strategies.
These resources may be valuable to owners interested in expanding beyond wholesaling as their experience develops.
The franchisor provides marketing systems designed to generate inquiries from potential property sellers.
These include advertising campaigns, lead generation funnels, sales scripts, and other marketing resources.
The company also provides assistance with establishing its required technology systems.
Franchisees receive access to customer relationship management software, email and text communication tools, and marketing automation resources.
These systems help owners organize seller leads, track communications, manage follow-up activities, and monitor potential transactions.
Property Sellwise provides ongoing coaching intended to help franchisees improve sales techniques, lead management, and transaction development.
The franchisor advertises weekly sales training and ongoing assistance with evaluating potential real estate deals.
Franchisees may receive guidance on seller objections, negotiating transactions, identifying investors, and developing business operations.
The company also provides access to operating manuals, marketing materials, and business resources.
Additional support includes territory guidance, technology assistance, and opportunities to communicate with other franchise owners.
The franchisor promotes workshops, training events, and business development programs intended to help owners continue improving their skills.
Candidates should confirm the current training schedule, required attendees, additional training fees, and the extent of ongoing assistance with property transactions.
They should also understand which activities must be handled by licensed real estate professionals or attorneys under applicable state law.
Qualified Property Sellwise franchise candidates may explore third-party financing options to assist with eligible startup expenses.
Potential financing sources include SBA-backed business loans, conventional small-business loans, business lines of credit, and other commercial lending arrangements.
The company's April 2026 FDD identifies an estimated initial investment ranging from $116,570 to $251,840 for a single-territory franchise.
The initial franchise fee is $49,500.
Financing may help cover eligible franchise fees, technology, business setup expenses, marketing, employee compensation, and working capital.
One of the company's distinguishing characteristics is that its primary wholesaling model does not necessarily require the franchise owner to purchase every property involved in a transaction.
In an eligible wholesale transaction, the business may generate revenue by assigning contractual purchase rights to another investor rather than acquiring and holding the property itself.
However, earnest money deposits, transaction expenses, legal requirements, and other costs may still apply.
The company's additional investment strategies, including property renovation and rental ownership, can require substantial capital beyond the basic franchise startup investment.
Candidates interested in these activities should evaluate separate property acquisition financing and investment requirements.
The franchise's published investment schedule includes significant marketing and working capital expenses.
The 2026 FDD identifies grand opening marketing costs ranging from $12,000 to $18,000 for a single-territory operation.
It also includes marketing management expenses, demographic and lead-related costs, and additional working capital.
These expenses reflect the importance of generating and managing seller leads while developing transaction activity.
Property Sellwise offers multi-territory opportunities for entrepreneurs interested in expanding into additional markets.
Candidates considering multiple territories should evaluate the additional franchise fees, marketing expenditures, employee requirements, and operating capital associated with expansion.
Some qualified candidates may also consider eligible retirement-account business funding arrangements with appropriate professional guidance.
Prospective owners should maintain sufficient working capital to support ongoing marketing, technology, staffing, and operating expenses while establishing their business.
All financing arrangements depend on individual qualifications, lender requirements, and the proposed business plan.
All investment figures are estimates based on publicly available information.
Financial information is based on Property Sellwise's published franchise materials and available summaries of its April 2026 Franchise Disclosure Document. Prospective owners should obtain and review the complete current Franchise Disclosure Document before making an investment decision. Particular attention should be given to Items 5, 6, 7, 12, 19, and 20, covering initial fees, ongoing expenses, investment requirements, territory rights, financial performance representations, and franchise system history. The company's 2026 FDD identifies an estimated initial investment of $116,570 to $251,840 for a single-territory franchise. Multi-territory investment requirements are higher and depend on the number of territories acquired. The company's financial performance disclosures include historical operating results, which should not be interpreted as average future franchisee earnings or a guarantee of profitability. Gross transaction revenue does not represent operating profit or owner income. Actual financial performance depends on lead generation, property acquisition opportunities, contract assignments, transaction values, marketing expenses, employee productivity, and local real estate market conditions. Real estate wholesaling and contract assignment activities are subject to state-specific laws and regulations. Prospective owners should obtain appropriate legal guidance regarding real estate licensing requirements, contract assignments, advertising, disclosures, and transaction procedures within their proposed territory. Candidates should review the complete royalty structure, advertising contributions, technology fees, marketing obligations, and other ongoing expenses. They should also understand how the franchisor's systems address property evaluation, seller disclosures, investor relationships, and transaction compliance. Candidates should speak with available franchise owners and former owners and consult qualified legal, real estate, and financial professionals.
This franchise is available nationwide across all 50 states.
An independent assessment from your franchise consultant
Steve Warres, Franchise ConsultantOne of the things I particularly like about Property Sellwise is that it gives entrepreneurs an opportunity to participate in the real estate investment industry through a structured business model supported by experienced operators. Real estate has always attracted individuals interested in building businesses and developing long-term financial opportunities, but many people are unsure how to begin. Property Sellwise has developed systems around identifying motivated sellers, evaluating properties, negotiating agreements, and developing relationships with investors. I appreciate franchise concepts that take an established business activity and organize it into a process that entrepreneurs can learn and implement. For someone who has been interested in real estate investing but wants professional training and an operating system, I find this an appealing approach.
Another feature I particularly like is the company's focus on real estate wholesaling as its primary business model. Many people associate real estate investing with purchasing properties, financing renovations, and maintaining rental portfolios. Wholesaling offers a different approach by concentrating on identifying opportunities and connecting eligible property contracts with investors who want to acquire real estate. I find that interesting because the owner can focus on sales, negotiation, marketing, and relationship development. These are skills that many successful business professionals already possess. The ability to develop transaction opportunities without necessarily purchasing and renovating every property creates a distinctive business model within the real estate industry.
I also appreciate the experience of the Property Sellwise leadership team. Bryan Martineau and his colleagues bring backgrounds in real estate acquisitions, property investment, operations, and marketing. Their experience with hundreds of real estate transactions provides a practical foundation for the company's training and operating systems. I have always liked franchise organizations where the leadership team has direct experience operating the type of business being franchised. Understanding how transactions are identified, negotiated, and completed is important in this industry. The company's emphasis on teaching these processes may be valuable to entrepreneurs who have strong business skills but are relatively new to real estate investing.
Another aspect I find especially attractive is the opportunity for someone with a corporate sales or business development background to apply those skills directly to business ownership. Real estate wholesaling involves communicating with property owners, understanding their circumstances, negotiating agreements, and developing relationships with investors. These activities share many similarities with consultative selling and professional account management. Individuals who have spent years developing customers, negotiating contracts, or managing business relationships may find that their experience transfers well into this model. I particularly like opportunities where an entrepreneur can build on existing strengths rather than starting completely from scratch in an unfamiliar type of business.
I also find the company's marketing and technology systems appealing. Generating leads and maintaining consistent follow-up are important activities in any sales-driven business. Property Sellwise provides marketing campaigns, customer relationship management technology, automation tools, and operating procedures designed to help franchisees organize these responsibilities. I appreciate systems that allow owners to concentrate on developing opportunities and working with customers rather than spending excessive time building administrative processes. Having structured lead management and follow-up procedures can be particularly valuable in real estate, where a property owner may not be ready to make a decision during the first conversation.
Another feature I like is the opportunity to develop relationships with real estate investors and other industry professionals. A successful real estate investment business often depends on knowing people who are actively looking for properties, understand local markets, and can complete transactions. Property Sellwise gives franchise owners an opportunity to develop these relationships within their territories. I particularly appreciate businesses where professional relationships can become increasingly valuable over time. An established network of investors, contractors, real estate professionals, and other industry contacts may create opportunities for additional transactions, referrals, and future business development.
I also appreciate the flexibility of having several real estate investment strategies available within the overall business model. Although Property Sellwise primarily focuses on wholesaling, the company also provides training related to renovating and reselling properties and developing rental investments. For an entrepreneur interested in real estate, these additional strategies can create opportunities to broaden their experience and explore different investment objectives. I like the idea of beginning with a focused business model and potentially developing additional activities as knowledge, relationships, and financial resources grow. The ability to learn several aspects of real estate investing can make the opportunity particularly interesting to someone who has long-term ambitions within the industry.
Another attractive feature is the opportunity to build an organization around acquisitions, marketing, and transaction management. An owner may initially be directly involved in developing seller relationships and negotiating transactions, but as the business grows, there may be opportunities to add acquisition specialists, administrative support, and other team members. For individuals with management experience, this creates the possibility of developing a company rather than personally handling every aspect of the business indefinitely. I appreciate business models where the owner's role can evolve from generating the initial business to managing people, systems, and overall performance.
I also like the opportunity to help property owners who are looking for alternatives to the traditional selling process. Some homeowners inherit properties they do not want to maintain, own rental properties they no longer wish to manage, or simply prefer a more direct transaction. A professional real estate investment company can provide another option for individuals who want to explore selling their property. I appreciate businesses that can create value for both sides of a transaction. When a property seller receives an appropriate solution and an investor identifies an attractive opportunity, the business can play a useful role in bringing those parties together.
Overall, I believe Property Sellwise may be an attractive opportunity for entrepreneurs interested in real estate, sales, negotiation, and building a transaction-oriented business. I particularly like the company's experienced leadership, structured marketing systems, real estate investment training, and opportunities to develop valuable relationships within the industry. For someone transitioning from corporate sales or business development into entrepreneurship, Property Sellwise offers an opportunity to apply existing professional skills while learning the real estate investment business. The combination of wholesaling, technology, professional training, and additional investment strategies makes this an interesting concept for the right individual. As I always tell my clients, there is no best franchise, only the best franchise for you.
Bottom line: Property Sellwise offers entrepreneurs an opportunity to build a real estate investment business focused primarily on identifying motivated property sellers and developing wholesale real estate transactions.
Its combination of structured operating systems, marketing technology, real estate training, and experienced leadership creates an interesting opportunity for individuals interested in the real estate investment industry.
The franchise may be particularly attractive to entrepreneurs with backgrounds in corporate sales, business development, real estate, negotiation, or business management.
I particularly like the opportunity to apply existing sales and relationship-building skills to identifying and developing real estate transactions.
The company's lead generation systems, CRM technology, and ongoing training are additional attractive features for individuals interested in entering the industry with professional support.
The opportunity to develop relationships with property owners, investors, and other real estate professionals may create valuable long-term business connections.
The company's additional training in property renovation, resale, and rental investing provides opportunities to explore broader real estate investment strategies.
Prospective owners should evaluate local market conditions, lead generation expenses, state-specific real estate laws, franchise fees, and the financial performance of existing operations.
For someone who enjoys real estate, negotiation, business development, and identifying investment opportunities, Property Sellwise may be an attractive franchise worth exploring.
The most important consideration is whether the franchise aligns with the prospective owner's financial resources, professional strengths, personal goals, and desired level of involvement.
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