Pet Services

Bark & Mane Mobile Pet Grooming in Review

Pet Services / Mobile Pet Grooming

Flexible Lifestyle Recurring Revenue Under $250K
Investment Range
$167,325 to $208,650
Ongoing Royalty
6%–5%
Ideal Owner
Owner-Operator / Semi-Absentee Owner / Pet Services Entrepreneur / Business Management Professional / Multi-Territory Investor
Industry
Pet Services / Mobile Pet Grooming

What is Bark & Mane Mobile Pet Grooming in Review?

Bark & Mane Mobile Pet Grooming, formerly Aussie Pet Mobile, is an established mobile grooming franchise that brings professional dog and cat grooming services directly to customers’ homes.

Founded in 1996, the company has developed a convenient, personalized approach to pet grooming using specially equipped mobile grooming vans. Its services include bathing, grooming, coat care, nail trimming, and other pet wellness-focused grooming services.

The business operates through a home-based model with protected territories, allowing franchise owners to build a fleet of grooming vans and develop recurring customer relationships.

Bark & Mane is part of Home Franchise Concepts and offers franchise owners comprehensive training, marketing assistance, advanced scheduling technology, and ongoing business support.

With more than 450 grooming vans operating nationwide, Bark & Mane combines an established brand with opportunities for growth in the pet services industry.

Investment Snapshot

The estimated total investment for Bark & Mane Mobile Pet Grooming ranges from $167,325 to $208,650, including an initial franchise fee of $119,950.

The franchise requires the purchase of a three-territory package, providing owners with protected operating areas and opportunities to expand their mobile grooming operations.

Candidates should have at least $105,000 in liquid capital and a minimum net worth of $300,000.

The ongoing royalty is 6% on the first $83,300 in monthly revenue and 5% on revenue above that amount, according to the supplied franchisor information.

Additional technology and national advertising fund contributions apply, with the specific amounts described in the current Franchise Disclosure Document.

Qualified veterans may receive a 15% discount on the initial franchise fee, approximately $17,992.

The franchise operates from a home-based business model and offers semi-absentee ownership opportunities for qualified candidates.

Company History

Bark & Mane Mobile Pet Grooming began in Australia in 1996 under the name Aussie Pet Mobile. Founders Ian Moses and Vivienne McIntosh recognized an opportunity to provide professional pet grooming services directly at customers' homes.

The company introduced a mobile grooming model designed to make pet care more convenient for busy pet owners while providing dogs and cats with personalized grooming experiences.

In 1999, the company expanded into the United States and established its American franchise operations.

As the brand developed, its network grew to hundreds of mobile grooming vans serving communities across the country.

In 2021, Aussie Pet Mobile became part of Home Franchise Concepts, providing access to additional franchise development resources, business systems, and operational support.

In 2026, the company introduced its new Bark & Mane identity, reflecting an expanded emphasis on pet wellness, personalized care, and the relationship between pets and their families.

Today, Bark & Mane continues to build on its established history through mobile grooming services, advanced customer scheduling technology, and comprehensive franchise support.

Who This Is Best For

Bark & Mane may appeal to entrepreneurs who enjoy the pet services industry and want to build a business around customer relationships, team leadership, and recurring services.

The opportunity may be particularly attractive to professionals with experience in management, sales, marketing, customer service, or business development.

Franchise owners do not need to be professional pet groomers. Instead, they can focus on recruiting qualified groomers, managing business operations, building customer relationships, and expanding their fleet.

The home-based business model may appeal to individuals who prefer to operate without a traditional retail storefront.

Qualified candidates may also explore semi-absentee ownership by establishing an experienced management team to oversee daily operations.

Training and Support

Bark & Mane provides one week of initial franchise training at the Home Franchise Concepts Experience Center in Coppell, Texas.

Training covers business operations, financial management, marketing, customer service, technology systems, staffing, and business development.

Franchise owners receive ongoing guidance from regional operations managers, continuing education opportunities, monthly webinars, and access to an annual franchise convention.

The company provides customer relationship management and scheduling software that supports online booking, automated reminders, customer communication, and service management.

Bark & Mane also assists franchise owners with groomer recruitment and professional development.

Through its relationship with the American Kennel Club, the company supports grooming safety education and professional certification opportunities.

Marketing resources include digital advertising, social media, email campaigns, local marketing materials, and search-optimized websites.

Financing Options

Bark & Mane offers financing resources designed to help qualified franchise candidates explore business ownership.

The franchisor advertises up to $80,000 in in-house financing for qualified applicants, subject to current program terms and approval.

Additional potential funding options include SBA-backed business loans, conventional financing, and eligible retirement-account business funding arrangements.

Prospective owners should review available financing programs with the franchisor and qualified financial professionals to determine the most appropriate funding structure.

Financing terms and eligibility depend on individual qualifications and program requirements.

Investment Overview

Costs and fees at a glance

All investment figures are estimates based on publicly available information.

Total Investment Range
$167,325 to $208,650
Varies by package
Franchise Fee
$119,950
Ongoing Royalty Fee
6%–5%
Liquid Capital Needed
$105,000
Net Worth Requirement
$300,000
Veteran Discount
Available

Financial and franchise information is based on franchisor materials updated August 31, 2026, and is subject to change. Prospective franchise owners should review the current Franchise Disclosure Document, particularly Items 5, 6, 7, 19, and 20, for complete investment requirements, ongoing fees, financial performance information, and franchise system details. Actual business performance varies by market, customer demand, staffing, and operating conditions. Financing availability is subject to qualification and lender approval.

Watch the overview

SW

Advisor Insight: Is Bark & Mane Mobile Pet Grooming in Review a Good Business?

An independent assessment from your franchise consultant

Steve Warres, Franchise Consultant

Bark & Mane offers an appealing opportunity within the pet services industry by combining the convenience of mobile grooming with an established franchise brand.

What I particularly like about this concept is its emphasis on recurring customer relationships and the opportunity to expand through additional grooming vans.

The home-based business model allows owners to concentrate on customer acquisition, team development, and business growth without operating a traditional retail grooming salon.

The company's relationship with Home Franchise Concepts also provides access to an experienced franchise organization with established training and marketing resources.

For entrepreneurs who enjoy working with people, managing a team, and developing a service business, Bark & Mane is certainly worth exploring.

What I Like Most
  • Bark & Mane has a business history dating back to 1996.
  • The franchise offers convenient mobile grooming services for dogs and cats.
  • The home-based business model eliminates the need for a traditional retail storefront.
  • The required three-territory package provides opportunities for business expansion.
  • Recurring grooming appointments can help owners develop long-term customer relationships.
  • Franchise owners can focus on management and business development while qualified groomers provide services.
  • The company provides established training, marketing assistance, scheduling technology, and ongoing support.
  • Qualified veterans receive a 15% discount on the initial franchise fee.
What to Understand Before You Invest
  • Prospective owners should explore local pet ownership demographics, customer demand, and opportunities to develop recurring grooming appointments within their territories.
  • Understanding the recommended number of grooming vans, scheduling practices, and customer acquisition strategies can help owners plan their business development.
  • Candidates should also discuss groomer recruitment, professional training, route efficiency, vehicle maintenance, and opportunities to expand their fleet.
  • Speaking with established franchise owners can provide valuable insight into daily operations, staffing, and customer retention strategies.

Questions I Would Ask the Franchisor

What is included in the initial franchise training program?
How many grooming vans does a typical franchise owner operate?
What financial performance information is available in Item 19?
What is the average revenue generated per grooming van?
How frequently do customers schedule recurring grooming appointments?
How does the franchisor assist with recruiting experienced groomers?
What are the requirements for semi-absentee ownership?
How does the company's scheduling software help manage appointments and routes?
What financing programs are available to qualified candidates?
What opportunities exist for expanding into additional territories or grooming vans?

Bottom line: Bark & Mane Mobile Pet Grooming offers entrepreneurs an opportunity to enter the pet services industry through an established mobile grooming franchise.

With a history dating back to 1996, more than 450 grooming vans operating nationwide, and the support of Home Franchise Concepts, Bark & Mane combines a recognizable brand with a convenient, customer-focused service model.

Its home-based operations, recurring customer relationships, and opportunities for fleet expansion may appeal to entrepreneurs interested in building a scalable service business.

For candidates who enjoy the pet industry, customer relationships, and managing a growing team, Bark & Mane is a franchise worth exploring.

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