Painting and Home Services

That 1 Painter

Home Services

Owner-Operator Semi-Absentee Veteran-Friendly
Investment Range
$50,000 to $200,000
Ongoing Royalty
5% + 2% marketing
Ideal Owner
Service business operators, crew managers, home improvement entrepreneurs
Industry
Home Services

What is That 1 Painter?

in the Growing Home Services Industry
That 1 Painter is a residential and commercial painting franchise that has rapidly emerged as one of the fastest-growing brands in the home services sector. Founded in 2011 in Texas, the company built its reputation by focusing on customer service, professional painters, transparent pricing, and a streamlined customer experience.
After years of operating company-owned locations, That 1 Painter began franchising and quickly gained attention from entrepreneurs seeking a scalable service business with strong brand recognition and modern marketing systems.
Today, the company offers interior painting, exterior painting, cabinet refinishing, drywall repair, pressure washing, and other property improvement services for homeowners and businesses.

Who This Is Best For

That 1 Painter may be a strong fit for:
* First-time business owners
* Corporate executives
* Veterans transitioning into entrepreneurship
* Home-service investors
* Sales-oriented entrepreneurs
* Multi-unit franchise operators
* Individuals seeking semi-absentee ownership opportunities
Painting experience is generally not required. Many successful franchise owners focus on business management, sales, marketing, customer service, and team leadership while trained crews perform the work.

Training and Support

One reason many entrepreneurs are attracted to That 1 Painter is that painting experience is not required.
The company provides training and support designed to help owners build and manage the business.
Initial Training
Training typically includes:
* Franchise operations
* Sales processes
* Estimating systems
* Customer service standards
* Hiring and team management
* Marketing systems
* Lead generation
* Technology platforms
* Financial management
Launch Support
Franchisees may receive assistance with:
* Territory development
* Marketing setup
* Recruiting crews
* Software implementation
* Grand opening planning
* Business launch activities
Ongoing Support
Support may include:
* Business coaching
* Marketing campaigns
* Vendor relationships
* Technology updates
* Operational guidance
* Franchise network collaboration
* Continuing education
Many franchisees report that the systems and marketing support are among the key benefits of joining an established franchise rather than starting an independent painting company.

Investment Overview

Costs and fees at a glance

All investment figures are estimates based on publicly available information.

Total Investment Range
$50,000 to $200,000
Varies by package
Franchise Fee
$30,000
Ongoing Royalty Fee
5% + 2% marketing
Liquid Capital Needed
$30,000+
Net Worth Requirement
$100,000+
Veteran Discount
Available

Investment figures are estimates based on publicly available sources. Always review the current FDD and perform due diligence before making any investment decision.

Watch the overview

SW

Advisor Insight: Is That 1 Painter a Good Business?

An independent assessment from your franchise consultant

Steve Warres, Franchise Consultant

If I were evaluating home-service franchises today, That 1 Painter would be one of the first brands I'd investigate.
Why?
Because it combines several characteristics that many successful franchise investors look for:
* Low overhead
* High-ticket projects
* Strong marketing systems
* Scalability
* Home-service demand
This is not really a painting business.
It's a lead-generation and sales business.
That's where many prospective buyers misunderstand the opportunity.
The crews do the painting.
The owner's job is building the business.

What I Like Most
  • Large Average Job Sizes
  • Many service franchises require hundreds of customers every month.
  • Painting businesses often generate meaningful revenue from a relatively small number of projects.
  • One large residential repaint project can generate significantly more revenue than dozens of smaller service calls.
  • Strong Home-Service Demand
  • Homes constantly require maintenance and improvement.
  • Painting is one of the most common upgrades homeowners make before selling, after purchasing, or while maintaining their property.
  • Scalable Model
  • The business can grow through:
  • Additional painting crews
  • Commercial accounts
  • Property management relationships
What to Understand Before You Invest
  • Sales Is Everything
  • Most buyers assume the challenge is painting.
  • It isn't.
  • The challenge is generating leads, estimating projects, and converting prospects into customers.
  • The best-performing franchisees are often excellent salespeople and business developers.
  • Labor Management Matters
  • Recruiting and retaining quality painters can be one of the most important factors in long-term success.
  • Before investing, I would ask:
  • How are crews recruited?
  • What turnover rates are typical?
  • Are crews employees or subcontractors?
  • What support is available for hiring?

Questions I Would Ask the Franchisor

the Franchisor
1. What are the average annual revenues for mature locations?
2. What percentage of leads come from digital marketing versus referrals?
3. How many painting crews do top-performing franchisees operate?
4. What is the average close rate on estimates?
5. How quickly do new franchisees reach profitability?
6. What are the biggest mistakes new owners make?
7. How many owners operate multiple territories?
8. What differentiates the highest-performing locations?

Bottom line: That 1 Painter has many of the characteristics that have made home-service franchises one of the fastest-growing franchise sectors.
The biggest opportunity is not painting houses.
The opportunity is building a local brand, generating leads, managing teams, and creating a scalable business.
For entrepreneurs who enjoy sales, leadership, and growth, That 1 Painter deserves serious consideration.

Frequently asked questions

Answers to the most common questions about That 1 Painter.

The estimated total investment ranges from approximately $95,650 to $169,500.
The initial franchise fee is approximately $65,000.
No. Most franchise owners focus on management, sales, marketing, and customer service while professional crews perform the work.
Many owners eventually transition into executive-management roles after building teams and systems.
Yes. That 1 Painter operates within the residential and commercial home improvement market.

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